Publicus said:Here is where you are being cute. First, I didn't say he made money driving folks to LAF. He makes money by driving them to ".com" site because he is an owner of a private held company that has ambitions to go public. His stake has been characterized as anything but small (in the press release announcing it), so I don't know where you draw that conclusion. How he makes money from that is pretty straightforward (ad revenue minus costs equal profits (he shares in those)).
Jerry Lewis was famous LONG BEFORE the MDA. His claim to fame isn't having survived MD. He's not a stockholder in MDA. He doesn't have side deals with company's that donate with or partner with MDA. The MDA doesn't use his name as part of its name. The bulk of Jerry's money is in residuals for his comedic career (movies, etc.). His fame and fortune does not rise or fall with his role as spokesman for the MDA.
LAF exists ONLY because of Lance. The LiveStrong brand exists ONLY because of Lance. It only has value because of what he did as a cyclist and his unretirement has been financially beneficial to both. LAF is not bigger than Lance. It is wholly dependent on him for its existence.
Trying to draw an analogy between the two is simply wrong IMO.
The conclusion of the ownership stake comes from a basic understanding of how businesses work.
A company with an estimated net value of over a billion dollars does not just go and give 10% of their stock to a guy (or a charity) for contributing to a new website, marketing, or the use of a domain name.
I could buy a 1% ownership stake... that would have a value of 10 million dollars. That MIGHT be within the realm of reason. 5% would be pushing it (50 million dollars).
You are correct that the Livestrong brand and the LAF exist only because of Lance. But they aren't owned by Lance in any way, and Lance in no way can get the money donated to the LAF or raised by the LAF. While he spearheaded the creation of the LAF, the LAF is not in any way dependent upon him any longer for their existenc (just like the Bill and Melinda Gates Foundation is no longer dependent upon the Gates' for their existance... perhaps you like that comparison more.)
My whole point is that while Lance does profit from his association with the LAF... none of it in any way takes ANYTHING from the charity... or directly from anyone donating to the charity. I'd argue the charity profits 10 times as much from the relationship as Lance does. I don't see a lot his endorsements not being there if he were "just" a 7-time tour winner who recovered from cancer who didn't have a charity. I still think Trek, Nike, Michelob and all his other sponsors would be paying him as much... and the people at livestrong.com would be going to armstrong.com instead. If anything, he'd have gotten a bigger chunk from Demand out of the bargain.
If someone goes to livestrong.com... I don't see ANYWHERE they can actually spend money on anything. Yes, Demand makes money from the advertisements... but it's not like you're getting tricked into opening your wallet thinking that it's going to charity. And the LAF owns a "significant" portion of DemandMedia as well (according to the press release)... so they DO get funds from you visiting the .com site.
