Their logic is that having a few guys winning everything and do battle against each other will draw in a casual audience because it doesn't require the same attention-span and can be condensed into 5 minute YouTube shorts and Netflix documentaries. The problem is that it isn't the reason a lot of us posting here watch, cycling historically has been a long-form sport that rewarded engagement and attention to detail with its massive pool of potential winners and this is what we became accustomed to, the assumption we worked under.
Contrast the discourse of younger posters on reddit/twitter with the mood on here right now, the sport to varying degrees has always required a suspension of belief that is completely gone amongst most fans that have been paying attention for any period of time, but the money keeps on rolling in and the newer fans are pouring in.
The bubble will burst eventually as usual, and these once new fans (the ones that stick around) will become cynical trolls like myself, but for now unfortunately our opinions are a bit irrelevant.
There is still plenty of cycling to enjoy, so I continue to watch, but if any new fan might happen to see this post, don't deify these top guys, don't hold them on a pedestal, because they will just let you down, they always do.