TeamSkyFans said:
Good move by Sky. Effectively if they use their media presence correctly which no doubt they will, they can now become Germany's favourite non-german team.
Even if I weren't a Team LeOpard fanboy I'd have to doubt that. I think right now Leo has the most, some of the best, and the most popular German riders on a PT team, plus they have a German DS.
I can't say who will be more popular, Sky or LeOpard, but I am pretty sure LeOpard will be followed much more in the German media. Eurosport is the only station to broadcast races other than the Tour de France, and they have always been quite Schleck-friendly, as they know that a lot of people from Luxembourg watch them.
Then there is also Omega Pharma and HTC, who have the two Germans which will likely get the most results.
I don't think News Corp. has a share in either Eurosport or ARD, and Sky Deutschland is PayTV and doesn't broadcast cycling, at least not that I know. I t might be nice if they started, though!