retzko said:Then again then why is there not a single commercial sponsor interested to take over the cannodale team....
The Sagan value is not its real market value it s what cycling crazy maniacs alla tinkoff and Alonso want to spent it has zero to do with marketing. And if Sagan is so interseting for marketing why i dont see a single ad with sagan in cycling crazy flanders?![]()
Maybe not in your area but every cycling or triathlon related magazine here in the US has at least one full page ad with Sagan's face. He is very marketable and popular here in the states hence his traditional US oriented race and training schedule. I can tell you that during the off season he was frequent on local rides in southern California and did bunch of appearances for Cannondale and other sponsors.
Like it or not, but because of his personality I truly think that he is the most marketable rider int he pro peloton. Sure, there are other riders that have long list of palmares but that doesnt make them more marketable or attractive for sponsors.
Who the hell cares about GVA? Have you every seen one ad or interview on TV with GVA? It has nothing to do with how good he is because even retiring Jens Voigt with very few recent results has more value to advertisers than GVA.
Right here is your Flanders style ad. Perhaps the Flandrians are not creative enough to use that podium moment for advertising