Maybe he is the good guy, yet you randomly decided long ago that he was on your naughty list based on his riding, and now you're projecting the traits you dislike about his riding over on his personality and therefore think that the media are manipulative on this topic.
It never occurred to you for a second that your hatred of him perhaps is not that well-founded?
There's more to portraying him as the good guy than just saying that he is a nice guy, there's also the clear portrayal of the others as villains of the piece.
Of course it's occurred to me, but when everybody is taking offence at others' actions on his behalf like a gaggle of adolescents defending their favourite K-pop idol, I find it hard not to react in kind to that, extending the vitriol. It's like...I have nothing against Remco Evenepoel, but his fanboys sometimes make it hard for me not to. Sepp Kuss hasn't really had fanboys to a great extent for most of his career, so outside of racing scenarios, a lot of the time (course discussions, general threads and stuff) the Sepp stuff is kinda kidding on the square - I do genuinely dislike him a lot, but while a lot of the posts are genuine, I'm also capable of self-reflection and I also play it for laughs sometimes as well, especially in non-race threads such as when talking about parcours or in lighter hearted threads such as the Cycling Classes With the Pros one. In racing scenarios, however, I often get caught up in the emotions and you're more likely to see the genuine dislike come out there - and then the more people post about how great a person he is and how impossible it is not to like him, the more I dig my heels in.
I find his personality to be extremely bland, but because of the way the media wants to portray Jonas and Rogla because they've decided that Sepp is the story they want to tell (probably because it's the best copy with the only drama left in the race being the Jumbo intra-team rivalry), he is getting praised and hyped as this wonderful person that we should all love, simply for fulfilling the bare minimum of not being a Petter Northug-level tool.
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