you meant RCS?Parrulo said:ofc, they just have to bring attention to the race one way or the other. they already have wiggins and nibali which makes for 2/3's of last years tour podium so even if contador ends up not coming, they will still be fine imo.
looking at older videos of the giro and comparing with more recent ones i have noticed that ASO really seem to be investing a lot on making it bigger and better. just compare contador's podium in 08 and his podium in 2011. they online platform is also very well run with lot's of interaction with the fans.
i honestly think the giro is very slowly but surely closing the gap to the tour in terms of media attention and production.
anyway, yes, undoubtly they're trying to close the gap.