MarkGreen0 said:
Just to clarify for you. Armstrong has a small stake in demand media that run the website and make money from the advertising. But there is no Livestrong.com brand that he makes money from. He may get paid to endorse products by other companies, as celebs often do, but he doesn't receive proceeds from Livestrong gear. It's a perfectly normal arrangment.
LAF does a lot of good work to help cancer survivors so I'm sure you are just as keen as I am that the truth not be distorted to further some seperate agenda.
http://www.google.ca/search?hl=en&safe=off&q="10/2"+"lance+armstrong"&aq=f&aqi=g1&aql=&oq=&gs_rfai=
actually, Armstrong holds numerous stakes, or profit centres associated with the Livestrong marque.
In 2005, they brought out a line at Nike, 10/2 which donated $1 from each unit sold, because it was all badged by a yellow swatch mimicking the wristband. The actual market value of the yellow swatch would have exceeded $1. The was Armstrong Inc, attemption his Jordan/Tiger line. It failed.
Then Nike brought out a Livestrong line, which they said they donated ALL profits to Livestrong. Now, I assume ALL profits were after Armstrong's endorsement profits. So this was a way to defray the cost of Armstrong's sponsorship from Nike.
Armstrong gets 150k speaking fee per. He has refused cancer conventions in The Netherlands because they did not have the means to pay the fee. His entire brand and speaking fee is based on cancer, this is his niche, and the charity promotes and buttresses this brand of Armstrong. But Armstrong gets his 150k in whole.
Armstrong parlayed the brand into Demand Media. Richard Rosenblatt intended to flip this pretty quickly in an IPO he hoped to get over 1 billion. Armstrong's stake was material.
Who owned the Livestrong TM. Did Armstrong, or the charity. Because Armstrong has acted like he owned the copyright to the brand.