Señor_Contador said:That's an easy answer: $$.
Diario Marca, a sports newspaper, is # 1 in readership in Spain. Sporting events tend to be up there near the top in TV viewership.
I think it has to do with the fact that the economy is in such disarray that it's the only scape from the nasty reality of having the work some of the longest hours in Europe for some of the lowest salaries. So it's no wander they look at Nadal and La Roja as icons.
Hell no. No more than I would look up to bankers or politicians or the mafia.
I never understand the logic. Hey im poor and get ****ed in the *** all day but he has every privalage imaginable for doing very little and gets treated very little.
Lets adore him.