1. The guys on the left of the chart are being paid for what we believe they can do in the future. It’s quite difficult but people gamble. Someone like Edvald is obviously a great talent. It could be unbelievable if he goes on to fulfil all that potential, or it could be that he doesn’t quite. But you’re betting on the future.
You want to concentrate your coaching on these guys. They are your future. We found that last year, we probably didn’t give these guys – the likes of Swift, Stannard, Kennaugh – everything we could because of the challenges of setting up the team. Also the sickness at the Vuelta meant they missed out on the goal they had been working towards.
The key here is to get people who are ahead of the curve – performing at a higher level for their age. The ideal scenario is that they outperform their salary. A great example would be Richie Porte at Saxo Bank. He was seventh at the Giro as a neo-pro but there were guys who finished much lower than that getting paid a lot, lot more.
This is the area we want to invest in. We hired Alex Dowsett because we believe he has a lot of potential and he had a super season. We looked at Luke Rowe but felt he needed another year in the [British Cycling] academy. Rigoberto Uran has come in. He’s a young rider but he’s been around a while. He’s punchy so he gives us something we didn’t have, which is a rider for the Ardennes. This is where we concentrate our coaching and development.
2. These are your top performers. Guys who can deliver big results and who are in the peak of their career.
3. These guys are getting older now but if they can still do a job they still deserve their place on the team. Guys over here don’t need coaching, as such. They still need support but we are not developing their talent, we are prolonging their careers.
4. Once you get down here, it’s time to say goodbye to the guys. Is it worth having an older guy, with his salary expectations, who can podium at Pro Continental level but not at the bigger races? Probably not.
5. Riders in this area are borderline for us. As you get older, the potential for improvement disappears and so it’s much more a judgement call. A rider might bring something to the team in terms of his personality that makes him a good guy to have around.