Tour des Fjords - a crap little three-day bike race, that wasn't televised anyway - was merged with Tour of Norway in order to create a reasonably-length six-day bike race, which - unfortunately - still isn't televised outside of Norway.
Tour des Fjords was a FIVE day bike race until 2017. It was shortened to make room on the calendar for Hammer Stavanger in 2018.
There was a five day Tour des Fjords and a five day Tour of Norway = 10 race days.
Then Hammer Stavanger came along - three days with a total distance of 220km.
Now Tour des Fjords has merged with Tour of Norway, to create a six day race. So don't try to justify that the Hammer BS hasn't negatively impacted the calendar. Quite demonstrably in Norway we have lost four days of actual racing, and added three days with one stage's worth of racing divided into three complete dog and pony shows.
So no, we haven't just added Hammer Stavanger without it having a significant impact on proper races. Hammer Stavanger has killed the Tour des Fjords, and trying to merge Fjords with the Oslofjord-based Tour of Norway geographically resulted in a stage race consisting of six flat stages, so it ruined what little intrigue there was in both races too (both were guilty of misuse of terrain in the aim of having home success for Kristoff and EBH).
And as for the issue of coverage, wasn't there one point in Hammer Stavanger where there were as many people actually in the race as watching the official stream?
Velon literally haven't mentioned women at all until they suddenly decided to use them as a pawn to get people mad with the UCI for not affording them more opportunities to run roughshod over the calendar with their Hammer crap, because the riders would love to get the same pay for 1/3 the work (so would I, by the way, but the main reason teams and riders come out publicly supporting Hammer is because teams feel it succeeding helps them increase the power they hold, and riders like not having to do as much work).