BikeCentric said:Heck, my mother, who knows nothing about cycling, called me up over the weekend and said "this McQuaid guy seems to be corrupt, why would he not just say "we'll look into Landis' claims," the fact that he attacks a whistleblower immediately is disturbing."
I talked to my father over the weekend, and he asked my what I thought about the Landis thing. His first reaction was that Landis was throwing mud on everyone else to make himself look better. It did not take much explaining doping in the sport to completely change his take on Landis.
This leads me to believe that a good newspaper or magazine article that delves into the sordid underbelly of the sport would change a lot of minds. Few people will read something like "From Lance to Landis", but a piece in a magazine like Vanity Fair would reach a lot of people and filter out into the popular understanding of the sport.
I wonder if we could be proactive and give a bunch of background material to a writer who writes "popular" investigative journalism.