New Jerseys - 2023 Season - TeamKits-Maillots-Tricots-Tenues

[dick the quick]

 

[davidsonduke]

I realy dislike that as a WC kit. Too many logos on the top. and that Soudal on the shorts just clashes. Boo.

 

[Skijumper Roglic fan]

Evenepoel‘s kit is quite nice, actually…

I however will need some time to get used to this: in the past, the riders with Soudal on their kits lost the races (Lotto Soudal), whereas now Soudal joins a teams of winners (Quick Step).

 

[Samu Cuenca]

Not even Savio would put that many logos on a rainbow jersey.

 

[Devil's Elbow]

I think that might be the weakest rainbow jersey I've seen. Its elegance comes from its simplicity whereas this is the opposite - cluttered with so many sponsor logos jammed together.

 

[RedheadDane]

I think that might be the weakest rainbow jersey I've seen. Its elegance comes from its simplicity whereas this is the opposite - cluttered with so many sponsor logos jammed together.

So, you're saying an ideal rainbow jersey would be one designed by FDJ?

 

[Devil's Elbow]

So, you're saying an ideal rainbow jersey would be one designed by FDJ?

That goes without saying. Maybe we'll be that lucky some day.

 

[Libertine Seguros]

That goes without saying. Maybe we'll be that lucky some day.

Cille rainbow jersey post-win interview plzkthx

 

[Berniece]

I think that might be the weakest rainbow jersey I've seen. Its elegance comes from its simplicity whereas this is the opposite - cluttered with so many sponsor logos jammed together.

Yeah that's classic Deceuninck, their shirts are full of brands because cycling is all about sponsorship money unfortunately.

 

[Libertine Seguros]

Yeah that's classic Deceuninck, their shirts are full of brands because cycling is all about sponsorship money unfortunately.

Plus the Wolfpack bit because they're trying to force that into being an official part of the team's branding (along the franchise identity lines, similar to how Vaughters used to be with the argyle, although that was just a design trait rather than an actual logo) rather than an informal nickname, kinda like if Villarreal started putting an actual yellow submarine on all their kits.

 

[davidsonduke]

 

[Ricco']

Like this kit, but it could be even more amazing if the "Laboral Kutxa" was more integrated with the details of the rest of the jersey

 

[RedheadDane]

Does the designers come from the 'ADQ' sponsor? As that's the one the men's team doesn't have...

 

[RedheadDane]

More shades.
More fades of blue.

Did I make a mistake in this post? Yes.
Did I decide to keep it anyway? YES!

 

[Samu Cuenca]

More shades.
More fades of blue.

Did I make a mistake in this post? Yes.
Did I decide to keep it anyway? YES!

He's not even wearing shades in that picture!

I think I like the IPT Roland one better. The only issue is that it's blue just like 95% of all women's teams in 2023.

 

[davidsonduke]

IPT is almost certainly always going to have blue as predominant color. This is a big change from last year.

 

[Logic-is-your-friend]

Yeah that's classic Deceuninck, their shirts are full of brands because cycling is all about sponsorship money unfortunately.

Deceuninck? Anyway, they work with Belgian headsponsors, so most of those brands do not have the same reach as bigger companies from bigger countries. That means more small sponsors to compensate.

I think that might be the weakest rainbow jersey I've seen. Its elegance comes from its simplicity whereas this is the opposite - cluttered with so many sponsor logos jammed together.

Strange how nobody took offense when Alaphilippe's jersey looked basically the same, with some brands swapped.

 

[RedheadDane]

He's not even wearing shades in that picture!

Okay, here's some shades!

 

[Devil's Elbow]

Strange how nobody took offense when Alaphilippe's jersey looked basically the same, with some brands swapped.

Alaphilippe 2020 and 2021 are way better - less logos, smaller logo sizes. 2022 was already a bit of a downgrade tbf but at least the logos weere (almost) completely in black when now you have the ugly red Soudal bar, a massive Soudal logo on the shorts, an additional logo below the rainbow stripes, and more logos overall. Not everything stems from people hating on Evenepoel

2020:

2021:

2022:

 

[davidsonduke]

QS took JA's WC jersey, made it worse with bigger logos and Soudal with the red stripe on the jersey, and then paired it with way worse shorts. Nothing to do with Remco--doubt he had any say in the matter.

 

[Logic-is-your-friend]

Alaphilippe 2020 and 2021 are way better - less logos, smaller logo sizes. 2022 was already a bit of a downgrade tbf but at least the logos weere (almost) completely in black when now you have the ugly red Soudal bar, a massive Soudal logo on the shorts, an additional logo below the rainbow stripes, and more logos overall. Not everything stems from people hating on Evenepoel

From what i can tell, it's the same layout as JA's 2021 jersey, just different logo's. The guy designing it can't help Soudal has a red stripe. Same amount of logos on the shoulder/sleeve as well.

And even if it were worse now, it would be marginal, so my point stands. Can't remember people getting upset with his jersey.

 

[RedheadDane]

Maybe instead of comparing Evenepoel's jersey next year with any of Alaphilippe's jerseys, we should compare Evenepoel's jersey next year with Evenepoel's jersey this year, the one race he rode as World Champion before ending his season:

Basically the same as the one Alaphilippe wore this year.

Compared to the other beauties QS has given us, it is a downgrade.

But of course, Logic does have a point in mentioning that the person designing the jersey for next year was hindered by the Soudal logo, and more specifically by the fact that Soudal seemingly wasn't willing to compromise and have the logo slightly changed.
Notice how the Lidl logo on Alaphilippe's shoulders in both 2020 and last year was both in B&W and much smaller? Whereas it on the regular QS jerseys - as shown by the other QS rider lurking behind him in the photo from last year - is very big and yellow.

And that leads me to the subject of Brand Recognition. Some brands are recognisable by a logo/symbol, for those the colours could be changed, and the brand would still be recognised. Other brands are recognisable by a specific colour, for those changing the colour obviously wouldn't work.

 

[Ricco']

Although it's not as good as the 2022 jersey, the Soudal - Quick Step rendition of special champion jerseys is not as bad as Pauwels Sauzen's European and World Cup leader jerseys, with the two Pauwels Sauzen nipples.

 

[Vesica]

The problem here is Soudal. Especially the big red line in their logo. Seems that Soudal thinks they're more important than the team or the rainbow jersey. Quickstep is having their logo on a normal way on the jersey.

 

[Ricco']

The problem here is Soudal. Especially the big red line in their logo. Seems that Soudal thinks they're more important than the team or the rainbow jersey. Quickstep is having their logo on a normal way on the jersey.

If the belgian champion jersey has the Soudal logo with the white background over the yellow band of the flag, they are indeed pretty strict with the use of their logo.

It's funny that I only realized when they went to Quick Step that they are a belgian company, during their period with Lotto I was always thought they were from Poland, maybe because of their logo looking like the polish flag, maybe because there was always one token polish rider during their presence in the team.