There is way more purple in the women’s peloton. Do the men’s team sponsors/designers think purple is unmanly other something?
- Nov 16, 2013
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I'm sure Philipsen crashed on purpose in the TA sprint that Bauhaus won to get out of that pink/purple creation he was made to wear.
Surely this was known a few months ago, why not a low key launch as opposed to changing after a few weeks racing.
Just a waste and environmental issue as always is.
Just a waste and environmental issue as always is.
Armchair Cyclist
Moderator
- Mar 22, 2010
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View: https://twitter.com/Domestique___/status/1773671377607819326
I honestly don't get it: why?
Do these things really sell in commercially relevant amounts? I very rarely see replica kits of current/recent teams (and suspect that most I do see are Chinese knock-offs), and never these one-offs. Roadside crowds are not all wearing team colours like football fans do. Who will become aware of EF as an education company through this that is not already aware of them already through the sponsorship?
This might not be the best example to go off on this rant: it is part of launch of a Rapha Flandrian range, but on the whole: why?
That said, it might be my favourite EF kit, because I have never liked any of the previous ones one little bit.
I honestly don't get it: why?
Do these things really sell in commercially relevant amounts? I very rarely see replica kits of current/recent teams (and suspect that most I do see are Chinese knock-offs), and never these one-offs. Roadside crowds are not all wearing team colours like football fans do. Who will become aware of EF as an education company through this that is not already aware of them already through the sponsorship?
This might not be the best example to go off on this rant: it is part of launch of a Rapha Flandrian range, but on the whole: why?
That said, it might be my favourite EF kit, because I have never liked any of the previous ones one little bit.
Armchair Cyclist
Moderator
- Mar 22, 2010
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- Feb 20, 2010
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This does look like it's a pretty classy kit whereas most of the other one-off ones have been messy, for sure.
But the reason is that Vaughters is very driven by marketing, and his team is one of the smaller budgets in the World Tour, so he's more likely than most to push this kind of thing that aims to get more revenue in out of existing sponsors. Does it likely make them a huge amount of money? Probably not, as mentioned we don't exactly see a lot of these replicas on the road anyway. But being able to use EF as a team to promote their new lines and to market new ranges might make them more attractive to Rapha to put money into.
From the outside, it has a very Manchester United "seventh kit for wearing only on Tuesday night away games east of the Greenwich Meridian in March" vibe, but if it's something that means they can stretch the existing sponsorship money a bit further, then they'll go for it. And Vaughters will pretend it's something revolutionary and making statements about the direction of the sport if he needs to in order to attract some press to it, and then we'll all have forgotten about it come May when they introduce a special Giro d'Italia kit.
- Sep 12, 2022
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- Jul 27, 2009
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- May 5, 2010
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I think teams have long been able - and in some cases required - to wear a special edition jersey for one race. The entire race, that is, not just the final stage of a GT.
Think the rule got loosened up a bit, so teams are allowed to wear special jerseys for more than one race.
Armchair Cyclist
Moderator
- Mar 22, 2010
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I believe that until a year ago one change of jerseys per year was allowed, and now it is two (presumably major change in sponsors can override that)
- Sep 20, 2017
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It may not be a typical EF jersey in the way of colours, but it very much is a typical EF jersey in the way of kitschiness.
- Apr 30, 2011
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I like it (despite the Rapha-typical asymmetric sleeves).
- May 5, 2010
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Rah. More blue in the peloton
That's black...
- Aug 14, 2012
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On the opposite, we had recently a team using a special jersey just for the first stage of a grand tour (Alpecin's Poulidor tribute in 2021).
- May 5, 2010
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I'd somehow forgotten about that...
Guess the main difference is that they actually cleared it before doing it...
ManicJack
BANNED
- Apr 4, 2023
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- Jul 27, 2009
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Radioshack didn't clear their Livestrong jerseys in 2010. So they were forced to change back to their normal jerseys during the final stage of the 2010 Tour de France.
If I remember correctly though. The Alpecin mercie Poupou tribute jersey, simply was so beautiful that everyone including ASO & UCI wanted them to wear it. So permission was given very promptly!
ManicJack
BANNED
- Apr 4, 2023
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I missed that part of the discussion. I read RHD's statement as EF hadn't gotten approval. My mistake.
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