Not really doping but might helps in understanding the motive,s ...
be interested to hear some views.
The Olympics.
Why they matter so much to the "elite " and" The State " is
so keen to promote the Olympics? ..
There are two aspects to this.. and unless your own of those people that refuse to accept that they and everyone is manipulate by The State be it the government or its owners in business then it impossible to refute. If you are one of those people then explain "marketing" to me and how you and if not you then most everyone else around you and thus still you (even if its, sadly oft made you feel like an " outsider".
You may choose not to buy a TV but you cant escape its effects.
Part 1
The commercial aspect...The Olympics are the biggest Branding event that exists. Only the biggest of corporations eat at the top table.
Mc Donalds, Coca Cola, Sony...the very biggest brands.
But there,s no billboards you might argue. Doesnt need to be...There own advertising budget pays for the right to state " Official Olympic Partner"..Thus they are a business of the "highest moral standing"..that of the Olympic Ideal ....( kinda amusing eh? )
Then they are the equipment makers ...the road races were dominated by around 5 or 6 different makes with Specialized/ Trek being the most plentiful.. In the 70,s and 80,s there would have been possibly as many as 50 or so different makes of machine. Most being from very small firms making bespoke cycles.
In 1984 I was a member of the British Olympic team..at the games a rep from Adidas invited pretty much ever athlete there to take , free of charge there shoes. Only those on a deal elsewhere said no.
It cannot have escaped anyone attention that Nike shoes...in only a couple of different colours dominate .Nike is everywhere at the games..it just a tick..cus symbols work even better than words..
" The Future is Orange"...campaign...remember that ?...for a long time they never even mentioned it was a phone company!...
And how well did that work!!!.
.There is a global audience for the Olympics estimated at 4.8 Billion people!...only The World Cup comes close in reach .
So why does it have such an effect and why are governments so keen to support it?
Part 2
This is were you need to scratch your head and understand some philosophy/ psychology . Übermenschis a concept in the philosophy of Friedrich Nietzsche.
Übermensch or "Super Man " and the appeal of striving to be "super human" to the collective psychology..to always be striving for "better"...
From a marketing aspect , be it Product or a governments way of influencing and manipulating cultural " norms" both as consumers and as "patriots" understanding .
Since the dawn of the 20th century, the philosophy of Nietzsche has had great intellectual and political influence around the world.
Arguably the entire last 150 plus years has belonged to Nietzsche and his understandings and how those have been used to shape and mold societies.
For two solid weeks every four years The State...meaning pretty much every country on the planet gets to literally bombard the public with " the message"..and its further milked before and after with the Olympic Cycle.
What few ever seem to grasp is that the IOC is a business ran along the lines of a gentleman's club ..you get invited in or you buy in but what your not is elected by the public.
Any way peeps...carry on , see it for what it is ...
and remember Super Man is not real.
https://en.wikipedia.org/wiki/%C3%9Cbermensch