JamesCun said:
False advertising? You'll have to explain how that could be the case. "Knowledge is power" makes total sense.
"Power is king" some certainly believe this to be the case in cycling (aero is also king). "Find your cycling weakness and destroy it" sounds pretty generic and could apply to any sport or endeavour.
They might imply some things in that ad, or they might not? You read it one way, others might read it another way. They are, after all, trying to sell a power measuring device. They make a reference to power, but no direct reference to pedalling technique (maybe more appropriate to discuss in the powermeter thread).
So, let me get this straight. Pioneer is now selling a power meter whose main distinction is that it displays pedal forces (magnitude and direction), in other words, pedaling technique.
And you think their advertising copy
Knowledge is power, Power is king, Find your cycling weakness and destroy it
could be read as saying nothing about technique being important to improvement, that those are just generic words that could apply to lots of stuff? I'll bet they would be very disappointed to hear that.
My problem with that ad is not with their implication that technique matters, I believe it does. The problem I see is they imply that knowledge of weaknesses makes it easy to "destroy" them (with subsequent implied improvement). It is not. Knowledge is a necessary condition to fix weaknesses but it, alone, is not a sufficient one when it comes to unconscious pedaling technique, at least to "destroy" them. Of course, the other problem I have is the knowledge they provide is almost impossible to interpret, especially for the lay person. My guess is that Pioneer will increase awareness of pedaling technique importance but reinforce how difficult it is to change things.