- Jun 10, 2013
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gooner said:I read that about them acquiring the Premiership rights also. There was an interesting discussion about this on the radio last year over here and how this was a ground breaking move by Benfica.
Ridiculous prices by the TV broadcasters wasn't really whatt I was getting at, although I take your point as you're more informed on the matter. For instance, in England you have to pay huge prices for both subscribing to Sky Sports and BT Sport but the TV money both domestically and internationally are distributed more evenly. I should know, I subscribe to both. Before 2007 Sky had a monopoly on the Premiership but they were still distributed the same as they do now. Even if they are more affordable to Benfica fans, it's to the lesser good of the league with them out of a more collective TV deal.
United wanted to sell theirs on their own back in 2003 but it got shot down quickly by the other Premiership clubs. Ian Ayre the managing director at Liverpool said while the domestic rights should be divided more evenly, the international rights should be sold independently by clubs themselves. United and Liverpool know they would be massive beneficiaries of this if it came to it. Similarly if they did what Benfica did with their own channels domestically(MUTV and LFC TV), the lesser clubs in the league would suffer with them out of a collective deal. The TV rights just like with Benfica out of it in Portugal, are less attractive and of less value. For all the criticism the Premiership gets with greed accusation, thankfully this will never happen as you need two-thirds majority for anything like this to go through.
Academica has been mentioned on here. Do they even have a TV channel? Who would subscribe to them outside of the clubs's fanatical fans if they had a TV channel of their own and tried something similar? Their subscriptions would be a drop in the ocean in comparison to Benfica's. Like the old TV deal which was scandalously in favour of the big 3 with them acquiring 70% on the TV rights, this arrangement with Benfica is detrimental to lesser clubs in the league.
I can't and won't say you're wrong. But at this point it is inevitable that a couple of others will follow. Also, with olivedesportos monopoly, clubs got a very small share anyway, because there was (is) no competition whatsoever. And most clubs don't have the financial capacity to have their own channel. In fact, 28 of the 32 teams voted against the concentration of television rights by olivedesportos, so I don't think they are against Benfica getting rid of them.
In an interview Mário Figueiredo gave two months ago, he accused olivedesportos of threatening clubs to vote against him and eventually kick him out of the league presidency.
He says clubs are hostage and being coerced to do certain things, and that it is becoming a police case. Fact is, the majority of clubs, except Benfica
Figueiredo's campaign banner was to cancel the exploration contracts between clubs and olivedesportos, and clubs voted him and supported his views, because they wanted to get rid of them.
I don't think clubs, even the smaller ones, are against Benfica on this. They applaud.