Why do people hate Trek ?
Forum members may not like to hear this ...... but hatred is hatred. No excuses. Look in the mirror and you'll get all your answers. It's ugly, brutal, horrifying ..... but honest.
Get real, dude. This is not the Ku Klux Klan hating on the minority family that moved in down the block. There are Chevy lovers who hate Ford, Ferrari fans who hate McLaren, and Bulls supporters who hate the Lakers.
99% of what is claimed as to why one bike is better than another is pure marketing bullsh!t. The biggest thing of value for a bike company is not its frame design or its manufacturing capability (most of which is outsourced to the same handful of Asian factories anyway) or its dubious advantages over other bike frames. The biggest thing of value is the company's brand.
Any brand will have lovers and haters. By building their brand around Armstrong, Trek attracts Armstrong fanboys. At the same time it creates a negative image with people who dislike Armstrong. Trek has made a business decision to do this. The pluses have been weighed against the negatives, and Trek has voluntarily decided to give up sales to customers who dislike Armstrong and what he stands for in exchange for the sales to people who don't know or don't care.
By expanding to become the dominant bike brand in the U.S. and saturate the market with their bikes, Trek decided to give up the exclusive cachet that goes with being a small, boutique brand in exchange for sales volume. For products like bikes, which at the high end are a luxury good, this ubiquity of their product makes their bikes less attractive. Basically, for luxury goods, it boils down to people do not want to to own what everyone and their dog owns; they want to own something that is seen as exclusive. A product that is too common loses its exclusivity by definition.
Offering a full price range of bikes also decreases the exclusivity of the brand. This is the reason why Toyota created Lexus instead of simply selling ever more expensive Toyotas.
While I would never buy one, Trek makes a good product. So do all the big bike makers. At least Trek still manufactures some of their frames in the U.S., which is something that cannot be said for the other large makers. I figure that if I were to buy from a large maker, I would rather not pay big bucks for a frame that was manufactured for less than $200 in China when I can pay the same amount of money for something that was made in a first world country. I feel that I am being ripped off when I can buy a custom frame made in the U.S. for the same money I am being charged by one of the big outsourced manufacting companies.