First of all, I don't get why you assume it would be "mediocre" riders?
As stated, this project ONLY works, because the quality is there in the Norwegian/Danish rider base.
I agree there are differences to Basque teams, in terms of the cultural significance, but we do actually have our own culture up here in the North too, Norway and Denmark has a shared history - and culture - of over a 1,000 years.
It's not a contentious culture, sure, but it doesn't have to be, to be worth while supporting it.
Look at it this way:
Ineos is investing heavily in British sports, because Ratcliffe loves Britain and wants to support British sports, so I don't see why the Reitan family doing the same in Scandinavia is any different.
Mediocre might sound harsher than I meant it. None of these riders is mediocre, but mediocre in terms of professional riders.
Maybe you expect all the best Danish and Norwegian riders to go there - but since their policy seems to be to have comparatively cheap riders I don't think they will get all the best Scandinavians from all the other teams, but add some riders from these countries. If you simply took the best riders you wouldn't restrict yourself to certain nationalities.
I doubt Ratcliffe supports Ineos because he loves Britain so much, otherwise he would at least pay his taxes there, but that's really a completely different topic.
In general Ineos pick some very good riders no matter where they are from, but yes, they as well prefer to have a British Tour winner - which I don't like either. Did you get the impression I'm an Ineos fan?
Really, I have called this nationalism annoying quite often in these forums, so I don't think you get an impression I think it's good in other cases. We will see how Uno act in the future. If they restrict themselves to riders from these two countries I dislike that very much, but maybe they will change their policy.
About the cultural thing, did you even try to understand what I was trying to say in that regard?