Zinoviev Letter said:
Yes, they respect Olympic Gold Medals for reasons of national pride and respect them equally in a hundred sports they couldn't care less about every day of every other year. Track cycling, curling, sailing, rowing, ski jumping, ice dancing, tiddliewinks, clay pigeon shooting and all the other utterly irrelevant sports with no fanbase at all of their own apart from the one they borrow from the Olympics for a day or two every four years.
In sports with an actual profile amongst the general public, like football, boxing, tennis, golf, road cycling, rugby, baseball etc, the Olympics are fundamentally not very important. Track cycling is fun to watch once in a while, but it ranks somewhere just behind cyclocross and mountain biking in terms of significance. It is to road cycling as Sunday League football is to the Premiership. Even in Britain and Australia, the only places where track is taken seriously within the national cycling infrastructure, barely a single member of the general public cares about it outside of the Olympic medal ceremony.
I'm not attacking Wiggins in saying that. He's proven himself to be a more than decent competitor on the road.
Why I like what you are saying, regarding this thing of ours being a high profile sport, it should be pointed out that the participants of road cycling, are in a totaly different income bracket when compared to the other sports you mention.
So for a baseball player the pathetic 30 grand on offer for an olympic gold plus the exposure, isnt worth much.
For a road cyclist however, 30 grand is a huge deal, and the prospect of making the back pages for once in your career that day, also a huge deal.
Especially when you factor in the ammount of people that can win. In pretty much all other sports there is a limited number of canidates for the win. 4, 5. The other guys are just never going to match them.
So again, the potential winners are the same guys already racking it up in the big leagues of their sports.
In our thing meanwhile, the top 10 even 20 guys are not guaranteed anything, it could go to anyone. This works in 2 ways. First of all the simple winner takes all opportunity also helps the olympics with regards to its position in this thing of ours.
Second of all rather than have fuedal pay divisions, between the world number 1 and say world number 20, like in Boxing, where Oscar de La hoya was fighting for 8 figure sums and guys a few places below him will be fighting for 50 grand, or slightly less dramatic as in say tennis where being outside the world 100 is a struggle certainatly for exposure. Cycling meanwhile has this evened out, so while Contador isnt taking home $40 mil (and only 1 cyclist appeared on the biggest earner in every country list 2010, easy to guess), guys who arent in the world top 50 or 100 are still regarded as great riders, still have their fans. riders who possibly arent even in the top 500 like say Marten Wynants (was going to say Amador but wasnt worth Ryos reaction), are still known and have financial security and will continue to barring injury, live relatively comfortable lives off performances that don't really go into top level, deep into their 30's.
So when instead of a nadal and a djokovic you have that wealth and fame spread out over 5 Cancellaras 10 Dan Martins 50 Dominico Pozzovovios and 200 Alexander Efimkins, that 30 second slot on the evening news a homecoming parade and 30 000 squid summer bonus, is something that might appear quite attractive.