Come on Sirfly there was no could have should have , Who won the giro this year beating Aru and Landa and a bonkers Astana machine ? Bertie
that's not a could have. That's a GT win. He rode a great tour considering how tough the Giro was.
IMO Froome would not have won the Giro. Bertie took on the Astana team by himself. That's something Froome could never achieve. He's not strong enough over 3 weeks The facts back that up.
He lost time in all his tour wins.
As for your marketing assumptions. That's just stupid. Bertie made it clear he was riding the double. Oleg challenged Froome and nibs etc to race as well. It would have been good. But its no more marketing than Skys stupid suspension bike or the endless Sky bias cr%% we have to suffer on main stream media TV.
It's words not marketing. It was a move to get the best riders to race. That's what we want to see.
Marketing , I'm not sure you know what that means. Did you see ads in the main stream papers ?
What is he selling ? It was a challenge to the other riders to race Bertie.