Good points Syd21, I'd be wary of taking on naming rights sponsorship both in general terms (economic times) & with cycling, should the sport be sprayed with "fertilizer" via any negative Armstrong disclosures.
Re yr examples, Skoda already get's prime exposure thru it's deal 4 team cars. HSBC - has sponsored F1 in past, whilst longterm presence in OZ it's fairly low-key. Sporting apparel brands - possible secondary sponsor. Drinks brands - do any of them have products specific to OZ market to justify picking GE above teams from their own "native" & arguably larger markets ? Fosters LOL ..... CUB has forgotten "world domination" since Elliott's over extravagence years ago.
Interesting times indeed.
Re yr examples, Skoda already get's prime exposure thru it's deal 4 team cars. HSBC - has sponsored F1 in past, whilst longterm presence in OZ it's fairly low-key. Sporting apparel brands - possible secondary sponsor. Drinks brands - do any of them have products specific to OZ market to justify picking GE above teams from their own "native" & arguably larger markets ? Fosters LOL ..... CUB has forgotten "world domination" since Elliott's over extravagence years ago.
Interesting times indeed.