His Paris victory was one of the highlights of the Olympics? I wonder how many more followers he gained on social media afterward?
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I'm sure it is a tiny element of the business, but they do make consumer products in personal and household hygiene (soaps, detergents, hand wipes etc), for sale in supermarkets etc.
Are Ineos even after brand recognition/sponsor benefit from their various sports endeavours? They're just Ratcliffe's toys really, he is unfathomably wealthy.
Why buy a yacht when you can race one? Why buy a fancy bike when you can buy 100 and go the Tour? Why buy a box at the football when you can buy the actual club?
Why buy a yacht when you can race one? Why buy a fancy bike when you can buy 100 and go the Tour? Why buy a box at the football when you can buy the actual club?
They do, but they're not great imo, but it maybe just they're not suited to hard water areas.
But the bike maker he rode at the Olympics certainly liked it, in fact they only got back into off road bikes again because of Pidcock, guess which bike maker they are and which road team they currently make bikes for ?
Same with Sungod sunglasses they sponsor Ineos because of Pidcock, he wore those too at the Olympics.
I'd say it's about the current ballpark. Similar to Carapaz, Yates & Alaphilippe and I'd argue better value for money at least the last two years. But, clearly Ineos have paid him what the market value is, but you also have to speculate when signing a 5 year deal with a 19 year old. You also paying because there's a national link between rider, sponsor and team (why French riders earn so much for so little and remain in French teams all their career) but even riders like Froome or Bernal with all their previous success are still signed based on potential not results as the main decider of market value.
Primarily the big global brands like Ineos, T-Mobile, Mapei etc, the sponsorship has very little to do with selling products. T-Mobile were in the sport purely because it raised communication between global offices having a team to support. They noticed productivity of the workers increased and when studied, profits were too and it was all linked back to disparate offices and area managers communicating effectively because they were all following T-Mobile trying to beat Armstrong and it was like a club rather than unknown strangers. The same is true for Ineos, although that's a little more to do with sharing knowledge across all their sports than selling vehicles or chemicals to big industry. Essentially other sports got Brailsford. Ratcliffe isn't stupid, he would already be fully aware getting Brailsford was as much about helping the other sports as cycling.
Grenadier 4x4 but don't discount recognition for executives that might want to do a deal on the chemicals side. Lots of top level business decision makers have high-end bikes. Ineos sponsorship is an icebreaker for potentially lucrative deals.
set to stay at INEOS
www.cyclingnews.com
'He stays at Ineos' - Tom Pidcock's transfer to Q36.5 is off (at least for now)
After a summer of transfer talk Yorkshireman could be staying at Ineos Grenadiers in 2025
www.cyclingnews.com
set to stay at INEOS
'He stays at Ineos' - Tom Pidcock's transfer to Q36.5 is off (at least for now)
After a summer of transfer talk Yorkshireman could be staying at Ineos Grenadiers in 2025
Except all these articles are quoting the same source who last week was the claiming he'd definitely leave.
I don't think this is finished by any means yet
As I noted Ethan Hayters interview at Track worlds where he said Ineos were tricky to ride for this season, and even trickier when he told them he was off, and suggested they need to make changes.
ManicJack
BANNED
Buy the company and rename it.
Would we talk as much about Q36.5 brand name if they were called Q37? I don't think so, so they are right.
ManicJack
BANNED
The conversation would be overheated 😉
well theres a bunch of new staff theyve just hired...
New staff and performance structure changes announced
www.ineosgrenadiers.com
The “new Ineos” was often all about trying to replicate the old Ineos, which meant a lot of culture meetings. At one of these meetings in early 2024, according to an employee who was present, Allert told the Ineos Grenadiers he wanted them to think of themselves as a “tribe,” where everyone’s job was to protect the tribe and if you didn’t you’d be kicked out.
During this meeting, said the source, Pidcock raised his hand and said something along the lines of: “So you’re saying if we don’t fall in line we get booted out?” to which Allert replied: “Yes.”
“Well, that’s ***,” was Pidcock’s reaction, the employee recalled.
Another source with deep knowledge of the team corroborated the events, but said that Allert’s presentation was instead a 40-minute monologue where he told the team it had not been performing to standards. Pidcock, the source said, was the only one to stand up and back the riders and staff from what he viewed as unfair criticism, which drew respect from a lot of the team.
This interaction set the stage for a relationship that made headlines throughout the season, as Pidcock tested Allert’s proclamation and, in general, got his way. Cycling is, fundamentally, an individual sport competed in by teams; that tension underlies much of what Ineos went through this year.
As the previously mentioned long-time associate of the team told Escape, “Ineos have set up an athlete-centred and -driven system which gives all power to [riders]. So when they tell Tom he has to go to this training camp or complete the Tour, he turns around and says no, he wants to concentrate on winning gold at Paris so will do it the way he wants. They don’t have control over Tom.”
The lack of control over their 25-year-old star extended to Pidcock’s absence from their pre-Tour training camp on Tenerife, with the Brit instead opting to stay in Andorra to prepare for the Grand Tour alone, where he could also focus on quietly getting ready for the Olympic mountain bike race. The source who corroborated the Allert presentation said this plan to stay in Andorra was agreed between team and rider, but Pidcock was the only member of the Tour team not to join the camp on Teide.
Extract from escape collectives piece
Oh also anyone who was at the rouleur live with pidcock tonight, feel free to drop some hot gos if there was any 😊
During this meeting, said the source, Pidcock raised his hand and said something along the lines of: “So you’re saying if we don’t fall in line we get booted out?” to which Allert replied: “Yes.”
“Well, that’s ***,” was Pidcock’s reaction, the employee recalled.
Another source with deep knowledge of the team corroborated the events, but said that Allert’s presentation was instead a 40-minute monologue where he told the team it had not been performing to standards. Pidcock, the source said, was the only one to stand up and back the riders and staff from what he viewed as unfair criticism, which drew respect from a lot of the team.
This interaction set the stage for a relationship that made headlines throughout the season, as Pidcock tested Allert’s proclamation and, in general, got his way. Cycling is, fundamentally, an individual sport competed in by teams; that tension underlies much of what Ineos went through this year.
As the previously mentioned long-time associate of the team told Escape, “Ineos have set up an athlete-centred and -driven system which gives all power to [riders]. So when they tell Tom he has to go to this training camp or complete the Tour, he turns around and says no, he wants to concentrate on winning gold at Paris so will do it the way he wants. They don’t have control over Tom.”
The lack of control over their 25-year-old star extended to Pidcock’s absence from their pre-Tour training camp on Tenerife, with the Brit instead opting to stay in Andorra to prepare for the Grand Tour alone, where he could also focus on quietly getting ready for the Olympic mountain bike race. The source who corroborated the Allert presentation said this plan to stay in Andorra was agreed between team and rider, but Pidcock was the only member of the Tour team not to join the camp on Teide.
Extract from escape collectives piece
Oh also anyone who was at the rouleur live with pidcock tonight, feel free to drop some hot gos if there was any 😊
Apparently some topics were out of bounds for discussion.
But Matt Stephens did ask if Pidcock was in a happier clearer position now following the Ineos training camp.
"No" was the one word response. He later said there were always difficulties in changes and hoped it turns out well
But Matt Stephens did ask if Pidcock was in a happier clearer position now following the Ineos training camp.
"No" was the one word response. He later said there were always difficulties in changes and hoped it turns out well
Why is Pidders still at Ineos? Is it just the money?
https://www.cyclingweekly.com/racin...tom-pidcock-hints-at-ineos-grenadiers-tension
https://www.cyclingweekly.com/racin...tom-pidcock-hints-at-ineos-grenadiers-tension
Despite his and Ineos's best efforts, looks likely that he's staying for 2025. AFAIK, was always the intention that he would ride little or no MTB for a while after retaining The Olympic title. This was always going to be the year when we could really start seeing his full potential as a road rider.
Just my opinion here, but I think Pidcock and Ineos look pretty bad from this whole deal.
I mean, Pidders might need to put on big boy pants and decide what he wants to focus on. Of course, that might mean getting paid less. But such would be life. And it is not like he is not already wealthy. Or he can get paid well and have these public spats, falling outs, and generally look like a man-child.
And Ineos just need to figure everything out. What a mess. And of course, be careful what you sign riders to do
I mean, Pidders might need to put on big boy pants and decide what he wants to focus on. Of course, that might mean getting paid less. But such would be life. And it is not like he is not already wealthy. Or he can get paid well and have these public spats, falling outs, and generally look like a man-child.
And Ineos just need to figure everything out. What a mess. And of course, be careful what you sign riders to do
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