Lance is part of a fitness conciousness around cycling and other aerobic activities in the USA. Since I am from the USA I can only speak from what I have seen in the USA specific Northern and Sourthern California.
Likely I see more serious riders on TREKs and SPECIALIZED bicycles than any other brand which I attribute to USA coverage in the magnificient 7 victories + his 2 gallant attempts at victories in 09,10.
So really here it is about the publicity of cycling racing and magnificent TdF victories by Greg and Lance which have gotten more cyclists riding in the USA.
It is totally bogus to be called Lance by an automobile driver though.
Likely I see more serious riders on TREKs and SPECIALIZED bicycles than any other brand which I attribute to USA coverage in the magnificient 7 victories + his 2 gallant attempts at victories in 09,10.
So really here it is about the publicity of cycling racing and magnificent TdF victories by Greg and Lance which have gotten more cyclists riding in the USA.
It is totally bogus to be called Lance by an automobile driver though.